Cheerios is alive and well. What I had always wondered was why couldn't Cheerios be gluten free. Well it finally is! http://www.cheerios.com/GlutenFree/?gclid=CjwKEAjwpuSvBRDSkaes4OasuEESJACfwIc_dTCnjMIWn0uQu1rWvObLZg_IP9RHCISDfmqCvrHgERoCYMfw_wcB&gclsrc=aw.ds